The importance of customer experience can’t be overestimated. According to Gartner, 89% of companies expect to compete based on customer experience and services.
“Brands are facing unprecedented challenges, which require a new perspective on digital experience,” says Stephen Frieder, President, Adobe Americas. “In today’s economy, the customer-centric companies are the ones that will thrive; customer experience is now a C-suite priority. A sure way to earn trust and loyalty is to understand your customer better than anyone else, and deliver what they need exactly when they need it.”
