We’ve all now witnessed firsthand what can happen when a basic, bulky household staple suddenly sees wildly increased demand (for reasons both real and imagined). Shoppers have snapped up rolls of Charmin and Cottonelle every time they are restocked; while rumors of continued shortages and images of stockpiling lead to ever-more panic-induced buying.
However, the Toilet Paper Problem, experts say, is only the most notable and visible example of the basic supply chain challenges retailers have already faced in the era of the COVID-19 crisis.
