Fifty percent of consumers have increased their social media usage in the past six months, and seven out of 10 Americans use social media, according to Pew Research and the 2020 Sprout Social Index. More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business.
KEY FINDINGS
1.Social media fuels bottom-line growth.
- 89% of consumers say they will buy from a brand they follow on social media
- 84% will choose that brand over a competitor
- 75% of consumers say they’ll increase their spending with brands they follow on social
