A digital transformation strategy has been frequently defined as a detailed roadmap for using digital processes to enhance business outcomes across different functions of an enterprise. Data and digital technologies drive this strategy. One thing to note is that the marketing function plays a critical role in shaping the broad business goals and objectives of any business.
To gain and retain loyal customers in a highly competitive business world, lasting brands need to continuously innovate and offer their customers what they want when they want it. As the internet has opened up shopping privileges across physical boundaries, businesses can no longer sit complacent with the belief that their customer base will remain loyal forever.
