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Commercializing deep tech startups: A practical guide for founders and investors

February 10, 2021

As a deep tech investor, I have often noticed that deep tech startups go through a different evolution cycle than a typical B2B or B2C company.

Accordingly, the challenges they face along the way are different — commercialization tends to be more complex and founders are often required to approach it differently.

Deep tech companies are usually built around a novel technology that offers significant advances over existing solutions in the market; often they create new markets that don’t yet exist. Taking these technologies from “lab to market” requires substantial capital carrying a much higher degree of risk than an average venture investment.

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