The goal of every brand is to deliver a compelling, personalized experience across all channels and touchpoints. Simple in concept, this is decidedly difficult to execute. To start, meeting this challenge requires a single, comprehensive view of the customer. Obtaining this perspective means integrating multiple data sets and providing an effective way to analyze them.
When key data sets are siloed or unavailable, it’s impossible to create an integrated omnichannel personalization process. This is why Adobe aims to deliver comprehensive data integration and management capabilities in the latest version of Adobe Experience Platform.
