“The bottom-line impact of improving customer engagement at every touchpoint is significant,” stated Hiver in its company blog.
It backed up this claim with data from Constellation Research, which found that better engagement can increase cross-sell revenue by 22%, up-sell revenue by 38% and order size by 5% to 85%.
A Qualtrics XM Institute report also revealed that companies who make even “modest” improvements that earn $1 billion annually can increase earnings by an average of $775 million within three years. This outcome is true across industries, with software companies standing to benefit the most — able to increase revenue by $1 billion over three years.
