Makers of the controversial Brave browser last week began testing a payment system that ultimately will be used to compensate websites when their revenue-generating ads are blocked, then replaced by Brave with its own.
Brendan Eich, CEO and president of Brave Software — and for a short stint in 2014, CEO of Mozilla — announced the Bitcoin-based payment system last week.
“We’ve heard from many people who say that they are tired of the current ad-tech ecosystem that clogs their web pages and data connections with annoying ads and tracking pixels and scripts, and that they would be happy to go ad-free if they could instead funnel their support directly to the websites they visit,” wrote Eich in a post to a company blog.
