Your IT department probably doesn’t interact directly with your company’s customers very often. That’s because IT teams have a different set of ‘customers’ to serve: your other business units. Without the technology solutions developed by IT, those other business units might struggle to deliver the connected experiences your company’s customer base expects.
Today, if your company isn’t customer-centric, it risks becoming irrelevant. In a modern customer-centric organization, it’s essential to understand that IT can enable great customer experiences.