Congratulations, you built a website. That’s a big moment. But while it’s a huge accomplishment, it’s really only the first step up a pretty formidable mountain. Because now, the questions truly begin. Who’s coming to the site? How did they find their way to you? What are they looking for? And how do you make sure that once you’ve got their attention, you can turn that user into a recurring guest? Or better yet, a paying customer?