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Transforming the ICF Marketing Team to Meet Next-Generation Challenges

October 22, 2019

Via: CIO

Marketing is undergoing transformative change at many organizations. ICF, a global consulting and digital services company with over 7,000 employees, wanted marketing to be more of a strategic asset. It sought to change both marketing’s processes and how the marketing team interacts with the organization.

Marketo Engage Delivers on ICF’s Requirements

ICF is utilizing Marketo Engage, a part of Adobe Experience Cloud, to improve organizational interaction, particularly with sales, and to deliver more insight from marketing’s campaigns. For example, the team can see how campaigns tie directly to sales opportunities.

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