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What is design thinking? The secret to digital success

October 1, 2018

Via: CIO

Design thinking is emerging as a major ingredient for digital transformation success. But what exactly is design thinking, and how are leading CIOs harnessing its power to bolster business value?

“Design thinking is a method for deriving deep insights into customer needs and wants, making it possible to create customer experiences that disrupt incumbents or competitors,” Gartner analyst Lars Van Dam says in a research note.

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