Why should the business and IT collaborate? Really, the question is why wouldn’t they collaborate? More and more, business units like sales, marketing, service, and operations have direct interactions with customers that are enabled or empowered by technology — technology that’s typically managed and deployed by IT.
To ensure that these front-line experiences are optimized for customers, business and IT teams must work together closely. After all, better customer experiences lead to better business outcomes. Fifty-five percent of CIOs are spending time learning about how better serving customer needs can create new revenue generation opportunities.
