Driving digital strategy

October 23, 2018

Via: CIO

In Sunil Gupta’s book “Driving Digital Strategy,” he explains why incumbents are increasingly struggled as new and nimble players enter their established markets. Disruptors or challengers offer customers new, innovative business models and in many cases redefine long established market boundaries. This poses a significant threat to the old guard especially if they are found to be asleep at the wheel.

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