image: pymnts

Don’t just push data – push an action

February 23, 2018

Via: CIO

When Southwest Airlines tested new screens at Dallas Love Field airport recently, it took some of the stress out of waiting for a flight. We’re used to seeing screens in airport terminals, displaying a sea of information for passengers who look for the drop of data they need, but these new screens in Dallas not only show data, they suggest an action, getting at the core of why passengers are looking at the displays in the first place.

The screens visually display such things as how full a flight is — the No. 1 question in departure lounges — and give passengers suggestions of what to occupy themselves with before boarding; like whether or not there’s enough time to grab lunch. Information is color-coded with urgent items in yellow, bringing more attention to specific flights as the departure times near.

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