2020 was marked by a pandemic, social injustice and uncertainty at the global level. 2021 is starting off on the same note. Looking at this from a customer engagement perspective, we’ve not only been dealing with all of these changes as consumers, but we’ve also had to manage with them in our everyday work.
Quickly upending an entire year’s worth of planning because of a pandemic? Check.
Figuring out how to respond to the social injustices that were prominently on display last summer both at personal and professional levels? Check, check.