If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement. Brands recognize the need to listen to what matters most with their audience and connect emotionally like never before. In the first half of 2020, only 28.6% of respondents from the PAN Communications Content Fitness Report (registration required) planned to prioritize a customer advocacy program. Plans, strategies and programs have gone awry since the pandemic, and that number has now increased to 40.8%.