Enterprise collaboration strategies have to focus and center on people. This is an organizational culture initiative. Efficient collaboration happens between people who need to interact around critical business workflows and processes. While internal collaboration is a primary focus, many enterprises lack strong support for external collaborative interactions.
The issue at hand is that a lot of collaborative interactions happen with external people in a vast and oftentimes complex business ecosystem. External collaboration with customers, partners or suppliers can yield tremendous competitive advantage and boost a company’s bottom line.