Technology/business evangelist is a fairly new position in many companies, but an absolutely necessary one and well worth the price tag to maintain resilience and relevance. In this day and age affective communications between the C-suite stakeholders, vendors, partners, potential customers and investors are extremely important to every business whether it be start-up, mid-tier or enterprise.
Entrepreneurial energy is running rampant and the lifespan of companies are “here today, gone tomorrow” – whether being acquired or falling short. Technology/business evangelists on the payroll can make the difference in a company’s longevity and reputation.