Ad networks should be decentralized to make a better internet

March 29, 2018

Via: CIO

The world of online advertising has largely become a one-way highway that travels through centralized advertising networks.

These structures were created out of necessity at first but have since become a major barrier to competition and free flow of revenues. The situation has been left mostly untouched out of convenience—people still make money advertising, even though part of their earnings is skimmed off in fees, commissions, and other costs related to using these networks.

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