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Chief Trust Officers: Why, who and when

October 29, 2019

Via: CIO
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What is changing, is that capitalism is changing. It is becoming less Milton Friedman and more Bill Gates/Warren Buffet. The prioritization of ethics and values in business alongside pillars such as shareholder return and sustainable growth is increasingly more visible in leading organizations, and their requisite leaders. Once ethics and values are introduced and operationalized into a brand and its consumers, the competitive implications for those that resist this change can be detrimental.

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