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Why project managers are vital to BRM success

January 11, 2018

Via: CIO

There’s a hidden solution for shifting business-relationship managers from a tactical to a strategic focus: Embrace the project manager.

It’s fascinating to observe the emerging wave of business-relationship managers (BRMs). There’s an assumption that the existing work executed by project managers is of little value. This misguided view promotes the notion that it’s possible for business-relationship managers to be effective and build credibility without project management support and buy-in.

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