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Why Next-Generation Customer Experience is the Cornerstone of Digital Success

September 12, 2019

Via: CIO

It’s clear how much destination sites like Netflix and Amazon have raised the stakes for seamless and convenient digital interactions. In response, businesses across all industries are scrambling to modernize their customer experiences to meet the heightened expectations of more demanding buyers.

Today’s digitally-savvy customers expect nothing less than anytime, anywhere access to a brand, across any device, without friction as they move across different channels. That’s a tall order – and it’s no surprise that experience transformation is the No. 1 priority for organizations adopting the cloud, according to a new IDG/Cognizant survey.

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