A few years ago, industry-watchers predicted the meteoric rise of a new entrant to the C-Suite, the Chief Digital Officer (CDO). One analyst reported that by 2015, 25% of companies would have a CDO to manage the digitization of companies’ revenue and their services. Another commentator called it the new “it” position for fast-growing companies.
History hasn’t quite seen these stats come to fruition. Only 7% of organizations have a leader with the CDO title today, according to PwC’s Digital IQ survey of more than 2,200 executives.
