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What to Expect in 2022: Data Privacy, Data Quality, and More

December 3, 2021

As 2021 begins to draw to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and an acceleration of digital channels. Three big shifts came this year, namely in the realms of consumer data privacy, the use of third-party cookies vs. first-party data, and the regulations and expectations around data privacy.

Industries were upended as the pandemic prolonged itself, and now as we look ahead to 2022, we predict the following trends around data privacy and Data Quality will shape how data-driven companies do business and how marketers engage and communicate with customers.