Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence.
In fact, BI is alive and well; it’s becoming easier to use, it’s expanding out to more employees, it’s moving to the cloud, it’s becoming embedded in broader ERP and CRM software suites, and it now encompasses AI and machine learning.
According to 2020 market share numbers from IDC, the total worldwide business intelligence and analytics market hit $19.2 billion, growing a healthy 5.2% despite pandemic-related economic upheavals. Looking ahead, BI growth is expected to accelerate as companies focus on digital transformation and smarter ways to use data to drive the business forward.