With consumers seemingly getting inundated from brands with marketing emails, personalized experiences are inevitably what separates effective marketing from spam. In fact, earlier this year, we surveyed U.S. consumers and one-third said they are more likely to make an unplanned purchase if the content they receive from a brand is personalized.
Customized experiences have grown to be so important that most consumers expect tailored interactions across every device. Unfortunately, when those expectations are not met, consumers go elsewhere for a better experience without hesitation, leaving businesses with little chance to get it right.
