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Purpose must be an integral part of your corporate strategy

November 16, 2020

Via: ZDnet

Companies that prioritize a purpose aimed at stakeholder success have more successfully risen to the challenges of 2020. Successful companies are beginning to recognize that values can create value. During the COVID-19 pandemic, businesses have increased their focus on stakeholder health and safety, designed new products and services that address societal needs, and collaboratively engaged their communities as they transitioned from stabilizing, re-opening, and growing their businesses during the pandemic.

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