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Is Using a Data Broker the Most Secure Marketing Strategy?

November 11, 2020

Via: CMSWire

The reported breach earlier this year of millions of records involving Oracle’s BlueKai web-tracking cookie and email-tracking technology raises the questions of the perils of working with data brokers for marketers.

Marketers can use the tracking tech offered by platforms like BlueKai to collect personal information on customers and prospects based on web and email habits. But, according to a TechCrunch report, the web tracking data was exposed “because a server was left unsecured and without a password.”

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