A recent survey of over 300 CEOs across the globe by consulting firm PwC indicates that 2019 is the year enterprises expect to extract value from data. The data that enterprises value most? Consumer data, which includes demographic, lifestyle, and health data.
Traditionally, consumer data has been in the purview of major established firms in the space, such as Experian and Acxiom, who have built vast data repositories by aggregating, organizing and monetizing data from a large number of public and commercial sources to help marketers target their audiences in ever-more refined ways.
