The next generation of successful organisations will be the ones that embrace the potential of digital transformation, or so it has been said with increasing frequency in the last decade. But is the term as useful in understanding the future of organisations as its advocates claim?
While some see digital transformation as a trend that has existed since the 1950s, an alternative view is that today’s digitalisation is a distinct phase because it describes the way technology and data now define rather than merely support operations. Digital transformation, then, is a term that reflects the new operational reality for every organisation.
