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Digital Ecosystems: Do Not Do It Alone!

June 15, 2017

Via: CIO

As software becomes an increasingly large part of an enterprise’s external expression, traditional physical ecosystems—such as suppliers, resellers, and retailers—need to be supplemented, and in some cases supplanted, by new software ecosystems.

Consider Walgreens, a customer of my employer, Google. To interact with customers, Walgreens doesn’t merely operate physical stores and provide first-party apps and websites.

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