A new Forbes article questions the effectiveness of moving towards a BI and analytics model that is predominantly self-service. Author Bernard Marr says, “When no one is taking charge of the interpretation and analysis centrally, it often means that no one is getting the big picture. If companies only offer self-service analytics they run the risk that people miss key insights, misinterpret the data or perform the wrong analysis.”
Marr makes some valid points, and we agree that some reporting and analysis activities should be conducted by more tech-savvy analysts and power users.
