Today’s business leaders generally understand that data is critical to rapidly increasing revenue and profitability. Yet most businesses still treat data as a siloed commodity and manage it poorly, leaving many employees unable to access important data when they should be relying on it.
Future-focused enterprises need to shed this outdated mindset and begin taking the necessary steps to make data their most important corporate asset. The process starts with a re-envisioning of the data journey, followed by actually putting data to work through strategy, know-how, and foundational technology.
