Data integration on its own is not enough. For real success, an organisation also needs to exploit data and analytics right across the business, embedding them in activities at every level, from the boardroom to the front line. In short, the organisation must become data-driven.
Why would you want to do that? The short answer is for strategic and real-time operational advantage. For instance, the data-driven organisation can proactively deliver continuous, and often real-time, insights across the business. Those can then support strategy and planning, decision-making, and digital engagement with customers, partners and suppliers.
