Consumer data is being widely spoken about in the fintech industry, especially as data personalization and transparency are significant to financial data ecosystems. As a fintech founder, I have been particularly fascinated by consumer retail trends appearing from transactional data that could rapidly improve user experience and targeted marketing in-store.
The best value proposition is to combine payment and location-based data that customers opt into sharing. Then, retailers and merchants can design automated marketing campaigns around customer usage. Online, there is already a suite of tools to deliver first-rate customer experiences and sanitize data to find out what is relevant.
