Organizations with a data-driven approach cultivate a culture that uses data and business insights to drive all company decisions. A data-driven organization encourages all stakeholders to base everyday business activities on data and insights instead of relying on their gut. In this data-focused business environment, data analysts safely serve as the “eyes” of the business, working collaboratively with others to drive strategy. According to a recent research paper, “data-driven organizations are 162% more likely to significantly surpass revenue goals than their laggard counterparts.”
