COVID has been particularly rough on companies that provide in-person entertainment experiences–theme parks, cruise lines, movie theatres, casinos, concert promoters, resorts, etc. With summer approaching, we’re seeing signs that some of these companies may be opening up operations again. Disneyland, for instance, just announced it is reopening its California parks on April 30, and Royal Caribbean announced it will resume cruises in June.
While the green light to open is most welcome, practicalities of the return to service may prove to be the ultimate test of data analytics capabilities. For these companies it’s much more complicated than simply turning on the “open for business” sign and starting up payroll again.