When it comes to data, the first question isn’t whether you can measure something, it’s whether you should. What you can or should measure impacts what you can do as a business, potentially affecting your business model. Along with respecting regulatory compliance requirements and the privacy rights of individuals, it’s necessary to consider the business value of data. You can’t run a business if you’re unsure about data protection mandates or what can be measured. That’s why data governance must underpin the business model and strategy. It needs a seat in the executive suite.
