From the humble data warehouse to the lake and swamp to potentially an ocean of data, take your pick where you want to drown yourself. The reality is the customer doesn’t care about the fancy lake or the Kafka pipelines; they care about the service they are receiving from you.
Due to poor communication and misalignment in organizations, we see poor overall data strategy execution. The data team does more engineering work without realizing the end business goal of the tasks. How is this activity moving the needle? And why am I spending so much time and energy on it if it is not?
