Many organizations have become adept at collecting data at scale, but too few have mastered the art (and science) of filtering the deluge to identify insights and initiate actions that drive favorable business outcomes and increase competitive differentiation.
Across industries and enterprises, data continues to explode, increasing in volume, variety, and velocity. According to IDC estimates, 64.2 zettabytes of data was created or replicated in 2020, and the amount of digital data created from 2021-2025 will be more than twice the amount of data created since the advent of digital storage. Internet of things (IoT) data is the fastest growing segment, followed by social media and video.
