For the last year, I’ve been opening my CIO conversations with the question: “Is your executive committee on the same page regarding what ‘digital’ means to your company?” For the first few months, the answer was no. To CEOs and their teams, the definition of digital varied from technology, to a new business, to a strategy, to a function.
More recently, however, I am finding that executive committees have solidified their understanding of digital, and are baking it into their strategy and vision.
