As international business moves inevitably toward a recession, many companies already entrenched in a bear market attitude are looking to expand the returns in their existing customer base. For some, this process may be akin to searching around the basement, rearranging precarious stacks of boxes while searching for that one forgotten shoebox labeled “rainy day ROI.” A more efficient method that’s less prone to falling boxes? Leveraging alternative data to discover new market segments and unlock previously untapped revenue.
