image credit: Freepik

What is a PEST analysis? Preparing your business for external impacts

April 20, 2021

Via: CIO

PEST analysis is used to evaluate external and macro environmental factors that impact your organization, specifically political, economic, social, and technological ones. This four-point analysis method gives your business a framework to identify the most influential factors in your industry, with a focus on entering new business markets and growing within your industry. A PEST analysis can help companies predict how effective or successful a certain business strategy will be in terms of profitability and revenue.

Read More on CIO