Expert’s ears immediately perk up upon attending a talk about how to get big insights from analytics. After all, analytics has become the new hot topic of the day. However, asked Nipa Basu, during her keynote presentation The Future of Analytics at the DATAVERSITY Enterprise Analytics Online Conference: “What is the difference between hype and reality in analytics? What is really possible?”
As the Chief Analytics Officer for Dun & Bradstreet, an engineer of a micro-simulation model of the US economy, and an expert in the analytics space, Nipa Basu tackled what constitutes as useful insights, for business customers, that are derived from analytics.