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I do not think it is an exaggeration to say data analytics has come into its own over the past decade or so. What started out as an attempt to extract business insights from transactional data in the ’90s and early 2000s has now transformed into an existentially critical function within most companies. Beyond just the traditional OLTP/OLAP use cases, there are now petabyte datastores, streaming analytics, Data Science, AI and machine learning, and so on.
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