Today’s successful “modern experience” business runs on analytics. This fact-based approach to operations enables the business to identify issues and opportunities more quickly and precisely—and address them more effectively. And as businesses move from their first generation of analytic activities to their second, one of the most important projects during the transition is the incorporation of additional customer data sources. This means a change in the analytics practice to a customer analytics focus, instead of channel-specific or application-specific data analyzed in silos.
