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How to Create Dashboard Frameworks That Support Marketing Analysis

December 18, 2020

Via: CMSWire

In the article 5 Signs Your Dashboard Needs An Update, I discussed how a dashboard becomes outdated. I raised the questions that a dashboard should generate among a team, such as “Is the comparison relevant?” “Are our ideas still being sparked?” and “Are there technical changes?”

All of this implies that an updated dashboard should be more flexible to be beneficial. With many teams still working from home, marketers may face a justifiable opportunity to introduce a dashboard framework — an arrangement of measurement solutions that cover two key facets: to maintain data and visualization quality, and to highlight potential consequential decisions.

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