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Data and Analytics: The Pandemic Lessons

January 6, 2022

Since the onset of the pandemic, when the world plunged into a state of suspended animation, “touchless business” has become more than a boardroom buzzword, a survival mechanism. Customer interactions have been digitized at a pace accelerated by three years, while enterprises’ speed of response to changes, such as increasing the use of technology in operations, multiplied by a factor of 25.

The need to decide and act quickly in response to immediate and constant change – from lockdowns to disruption of supply chains – spiked the demand for data and analytics (DNA) solutions. In a recent survey of data and analytics leaders in North America, three-fourths of respondents said demand for those services had increased within their organizations, and roughly half said the increase was substantial.