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10 Mistakes to Avoid When Rethinking Your Analytics Strategy

August 5, 2021

Via: CMSWire

Developing strategy keeps CMOs awake at night. Add in the complexity and uncertainty the COVID-19 pandemic produced, and you can’t help but wonder if CMOs will ever get a good night’s sleep.

Some of the industry uncertainty comes from the revised timeline Google announced around its cookie ban. Even the question of whether business teams can work remotely versus reporting to the office creates potential issues around data reporting workflows.

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